Voice of Russia moves into Chinese media space

Author: us-russia
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Voice of Russia moves into Chinese media space
Published 25-03-2013, 10:21
The Voice of Russia state-owned radiobroadcasting company has inked major partnership deals with two Chinese media giants as part of a package of documents signed during President Xi Jinping’s visit to Moscow. VOR’s Chinese partners – the Renminwang news portal and China Radio International (CRI) - need no introduction. Both are leading players on the Chinese media market.

"We are opening our media space to each other,” VOR President Andrei Bystritsky said, commenting on the event.

"Our friendship with the CRI has been a longstanding one, our relationship deep and warm. The agreement we have signed will enable us to bring the Chinese audiences stories about Russia – its culture, history and modern life – on a wider scale. We, for our part, are helping the CRI in a similar way. But perhaps the best illustration to my words for the audiences to judge from will be the programs that we will prepare in cooperation with the CRI. That will be far more interesting, I assure you. Those will be interesting, exciting and very informative programs".

By contrast, Renminwang, a web portal of China’s central newspaper Renmin Ribao (People’s Daily), has not been on the VOR partners’ list until this year. But being a new partner doesn’t make it any less interesting for us, Mr. Bystritsky remarked.

"In this case, we are moving towards a more complicated partnership as we intend to use the web resources of the Chinese side to advance our publications. Aside from advancing our own materials, we will team up with our Chinese colleagues to create collective products: interviews, talks, onsite reporting – all sorts of materials. Given the increasing role of the Internet is a global information delivery tool, our cooperation with Renminwang promises to be a very interesting and exciting experience for us. We hope to be of equal use to our Chinese partners. There are lots of things we are planning to do. Here, in addition to printed text and audios, we also see images, both animated and not, photos and videos. The Voice of Russia will offer the Chinese audiences a full range of information services backed by the latest Internet technologies. That’s the essence of our agreements".

 

The Voice of Russia will open its air time to CRI Russian-language programs about China. In return, people in Beijing, Shanghai and other Chinese mega cities will be able to listen to Voice of Russia programs in Chinese.

 


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